Resiliently Rooted is a counseling and therapy practice looking to create a welcoming, holistic, and mindful approach to mental health and wellbeing. The logo & branding identity focused on organic, continuous lines and feminine shapes to embody the businesses’ target clientele and reflect the focus on nature, connectedness, and healing.

The logo also needed to be flexible enough for expansion, as a full branding development will be needed for additional education and therapy services down the road.