Porchcat Cakes has been inspiring the local Knoxville community with hand-painted cakes for years, but the owner/baker wanted to take the business to a new level. The branding needed to be as bold, whimsical, and flavorful as the artistic confections themselves.

Enter the new Porchcat: a full branding & identity suite to entice and savor. An iconic symbol and logotype that feature cake, art, and color, while quirky cartoon illustrations and the essential “cake blueprint” allow customers insight into what they’re tasting. Modern, cool, fun—a feast on every level.