Brightleaf is a nonprofit dedicated to uplifting at-risk youth through art. They want to stand out by being bold, inclusive, & inspiring. Prioritizing youthful, modern, & approachable design that would show community pride & feel hopeful and bright.

This branding direction invokes street art, grafitti, strong color contrast, & graphic patterns. The project included logo, brand patterns, stationery package, & merchandise to create a vibrant look to inspire and create community action.